Corporate Communication: A Guide to Theory and PracticeSAGE, 17 mars 2011 - 296 sidor The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo |
Innehåll
ONE Introduction to Corporate Communication | 1 |
1 Defining Corporate Communication | 3 |
2 Corporate Communication in Contemporary Organizations | 14 |
TWO Conceptual Foundations | 37 |
3 Stakeholder Management and Communication | 39 |
4 Corporate Identity Corporate Branding and Corporate Reputation | 59 |
THREE Corporate Communication in Practice | 79 |
5 Communication Strategy | 81 |
8 Media Relations | 143 |
9 Internal Communication | 163 |
10 Issues Management and Public Affairs | 179 |
11 Crisis Communication | 199 |
FIVE New Developments in Corporate Communication | 213 |
12 Leadership and Change Communication | 215 |
13 Corporate Social Responsibility and Community Relations | 233 |
Glossary | 251 |
6 Strategic Planning and Campaign Management | 106 |
7 Research and Measurement | 123 |
FOUR Specialist Areas in Corporate Communication | 141 |
267 | |
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Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Begränsad förhandsgranskning - 2011 |
Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Begränsad förhandsgranskning - 2011 |
Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Ingen förhandsgranskning - 2011 |