Leading Apple With Steve Jobs: Management Lessons From a Controversial GeniusJohn Wiley & Sons, 23 aug. 2012 - 192 sidor A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.
Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams. |
Innehåll
11 | |
19 | |
Steves Business Philosophy and Values | |
People Who Know More than | |
Steves Secrets for Selecting Great People | |
Unusual Interviewing Techniques | |
The BelowDecks Crew Members | |
An Argument with Peter Drucker | |
More on Product Strategy | |
Entrepreneurial Confidence and High Standards | |
TShirts TShirts TShirts | |
The Workplace | |
When Selling Becomes More Important than | |
Apple Becomes The Navy | |
Flowers at His Doorstep | |
Steve and Students | |
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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius Jay Elliot Ingen förhandsgranskning - 2012 |