Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Luke Echo - GoodreadsThis is a very detailed analysis of advertising trends in the USA in the 1960s. Frank makes some interesting points against the standard "Co-Option" theme which seem particularly valid with the early ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Mary Cawthon - GoodreadsThis book started with a pretty good premise and then quickly became boring. He spent most of the book on minutia and never graduated to a larger thesis Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Jonathan - GoodreadsWhen and how did advertising become so hip and snarky? How is it that so many symbols of 60s counterculture, which ostensibly eschewed consumerism, became co-opted and used as tools by the advertising ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - GoodreadsA surprisingly obtuse effort from Thomas Frank. The premise of this book is to challenge the notion that the counter-culture of the 1960s was some kind of organic and pure force that was subsequently ...
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Todd Martin - GoodreadsThe Conquest of Cool is an analysis of the transformation of advertising from the 1950's through the 1960's as advertisers learned to co-opt culture as a means of selling their products. Frank is a ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Julie - GoodreadsWell written introspective look at the revolution of advertising in the 1960s. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Drew - GoodreadsLots of interesting material but Frank's writing in this book was dry. Thank goodness he got better when he wrote What's the Matter with Kansas. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Joseph - GoodreadsOne can get a much better distillation of the book's thesis in the newer "Nation of Rebels" by Joseph Heath and Andrew Potter or from "Commodify Your Dissent" a collection of columns from Frank's ... Läs hela recensionen
