Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - John - GoodreadsI'm such a huge Thomas Frank fan already, and this is one of his earliest books. In fact, it may have even been his dissertation, I'm not sure. I haven't read anything this dryly academic for quite a ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Cassandra - GoodreadsI picked this up after reading a mention on a Mad Men post on Pandagon by a reviewer. It's a great look at the changes in advertising during the 60s. The first half focuses on ads of the 50s while the second half looks at the transition to hip, youth culture oriented ads. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Mansoor - GoodreadsBy far my favorite Tom Frank book Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Andy - GoodreadsThe deep complicity between commodification and the concepts of authenticity and the individual in the US. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Josephus FromPlacitas - GoodreadsReally brilliant and eye-opening. A primer on how the PR industry stakes out commercial territory and builds a series of brands into items we subconsciously associate with independence of mind and spirit. Required reading. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Donnie - GoodreadsEver wonder how it is that commercials and stores seem to creep in on what was cool and then re-package it and sell it to anyone with a buck? Well this book explains the origins of that. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Justin Gerhardstein - GoodreadsThis book is an advertising classic that describes how advertisers have taken what is "cool" (which usually involves the trends of non-conformity and rebellion) and packaged it, and re-sold it to the ... Läs hela recensionen
