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Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Luke Echo - Goodreads

This is a very detailed analysis of advertising trends in the USA in the 1960s. Frank makes some interesting points against the standard "Co-Option" theme which seem particularly valid with the early ... Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Gina - Goodreads

Although sometimes repetitive, The Conquest of Cool offers a thought-provoking examination of the advertising culture - and its co-optation of youth trends - since the 1960s. Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Mary Cawthon - Goodreads

This book started with a pretty good premise and then quickly became boring. He spent most of the book on minutia and never graduated to a larger thesis Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Heather Halliday - Goodreads

Presaging Mad Men by nearly 10 years, Conquest of Cool shares the 2 of the hit show's main topics: advertising and men's fashion in the 1960s. Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Joe - Goodreads

Great book. If you'd like me to elaborate with a 1,000 + word review, I accept both cash and personal checks. Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Ishkilmer - Goodreads

An interesting re-examination of how advertising and the business world interacted with the youth culture movement of the 1960s in a way that is more complex and nuanced than one might believe. He ... Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - alicatstrut - Goodreads

Okay point, but there wasn't a whole lot to it and it was hard to stay interested. Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Julie - Goodreads

Well written introspective look at the revolution of advertising in the 1960s. Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - John - Goodreads

I'm such a huge Thomas Frank fan already, and this is one of his earliest books. In fact, it may have even been his dissertation, I'm not sure. I haven't read anything this dryly academic for quite a ... Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Jamie - Goodreads

Enjoyed learning about the transition from the 1950's organizational man advertising, to the 1960's hip advertising. I agree with Frank, since the 1960's hip has always been in! The automobile adverts were especially interesting. Läs hela recensionen


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