Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Mary Cawthon - GoodreadsThis book started with a pretty good premise and then quickly became boring. He spent most of the book on minutia and never graduated to a larger thesis Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Jonathan - GoodreadsWhen and how did advertising become so hip and snarky? How is it that so many symbols of 60s counterculture, which ostensibly eschewed consumerism, became co-opted and used as tools by the advertising ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - GoodreadsA surprisingly obtuse effort from Thomas Frank. The premise of this book is to challenge the notion that the counter-culture of the 1960s was some kind of organic and pure force that was subsequently ...
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Todd Martin - GoodreadsThe Conquest of Cool is an analysis of the transformation of advertising from the 1950's through the 1960's as advertisers learned to co-opt culture as a means of selling their products. Frank is a ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - John - GoodreadsI'm such a huge Thomas Frank fan already, and this is one of his earliest books. In fact, it may have even been his dissertation, I'm not sure. I haven't read anything this dryly academic for quite a ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Jamie - GoodreadsEnjoyed learning about the transition from the 1950's organizational man advertising, to the 1960's hip advertising. I agree with Frank, since the 1960's hip has always been in! The automobile adverts were especially interesting. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Bob - GoodreadsOne of those books that would probably work better as a long magazine article - though the accretion of detail to demonstrate the thesis is impressive, there are times when one is tempted to say "OK ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - John - GoodreadsAn incisive and cogent piece of analysis disabusing the traditional Manichean conception of American culture in the 1960s Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Michael - GoodreadsThis is a rare book where I had a hard time deciding between the "academic" and "popular" history categories. Are the two mutually exclusive? Maybe not in this case - I let the publisher decide for me ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Cassandra - GoodreadsI picked this up after reading a mention on a Mad Men post on Pandagon by a reviewer. It's a great look at the changes in advertising during the 60s. The first half focuses on ads of the 50s while the second half looks at the transition to hip, youth culture oriented ads. Läs hela recensionen
