Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Fred - Goodreadsi haven't read this one in a while, but i passed it while browsing this site for new books to read and wanted to give it a nod, sort of as a thumbs up to the whole tom frank oeuvre. i think the two ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Danielle - GoodreadsI haven't read this in a few years, but it seemed relevant to the topic of authenticity. If I remember correctly, the premise is that our current belief that advertising "co-opted" 60s youth culture ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Drew - GoodreadsLots of interesting material but Frank's writing in this book was dry. Thank goodness he got better when he wrote What's the Matter with Kansas. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Mansoor - GoodreadsBy far my favorite Tom Frank book Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Peter - GoodreadsAn important story, the sort Frank specialized in digging up, before he took aim at neoliberal DC as a fulltime avocation. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Brian - GoodreadsEver wanted to know why so much of 60s counterculture so easily morphed into yuppie materialism and market-friendly rebellion? This book goes a long way towards an explanation. Rather than employing ... Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Douglas Wilson - GoodreadsPretty good. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Andy - GoodreadsThe deep complicity between commodification and the concepts of authenticity and the individual in the US. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Josephus FromPlacitas - GoodreadsReally brilliant and eye-opening. A primer on how the PR industry stakes out commercial territory and builds a series of brands into items we subconsciously associate with independence of mind and spirit. Required reading. Läs hela recensionen
Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Användarrecension - Darren Hoyt - GoodreadsThe phenomenon of how 'cool' gets sold by advertisers has its roots in 1960s ad agencies like DDB, where Art Directors have guru status and the more conformist/scientific 1950s methodologies are ... Läs hela recensionen
