How to Market to Women: Understanding and Reaching Today's Most Powerful Consumer Group

Framsida
Visible Ink, 1994 - 310 sidor
This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing to women. Case studies are used, as well as statistics, check lists and sample advertisements.

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Time Will the Woman of the 90s
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Twentieth to Twentyfirst
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Selling Half the Cars in America
61
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