Buzzmarketing: Get People to Talk about Your Stuff

Framsida
Penguin, 2005 - 242 sidor
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.'
 

Så tycker andra - Skriv en recension

LibraryThing Review

Användarrecension  - PointedPundit - LibraryThing

How to Get People Talking and Buying This book offers a practical guide to the art of creating buzz. The author, Mark Hughes, was a vice president of marketing at online retailer Half.com. Using a ... Läs hela recensionen

Buzzmarketing

Användarrecension  - ernsey - Overstock.com

This book was informative and easy to read. It certainly gives enough examples of each point so it is thoroughly understandable. It seems applicable to most productsservices but as an educator I feel I would avoid many of the strategies recommended as they involve putting down the competition. Läs hela recensionen

Innehåll

Evading the Stampede l
1
Renaming a Town
9
The First SecretPush the Six Buttons of Buzz
24
A Brand Before Its Time
40
Starting Up from ScratchGreen for Greenfield
50
American Idol
62
The Second SecretCapture Media
78
What Few Know
97
Building Britney Buzz
142
The Fourth SecretClimb Buzz Everest
155
A Story Behind the Story
165
The Fifth SecretDiscover Creativity
174
Mustang Bang
193
The Sixth SecretPolice Your Product
206
Afterword
223
acknowledgments
227

Courts Controversy and Clamor
107
The Third SecretAdvertise for Attention
120

Andra upplagor - Visa alla

Vanliga ord och fraser

Om författaren (2005)

Authors Bio, not available

Bibliografisk information