Food and Social Media: You Are What You Tweet
Rowman Altamira, 16 juni 2012 - 119 sidor
Social media platforms have quickly become integral to most people’s lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs’ tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.
Så tycker andra - Skriv en recension
Vi kunde inte hitta några recensioner.
Andra upplagor - Visa alla
Accessed August accessed July accessed November accessed October accessed September Alinea Alton Brown amateur anonymous apps attention become behavior blog post Bourdain brand Bruni Cantu celebrity chefs consumers cookbooks Cooks Source culinary customers dedicated diners dish Drummond eating eGullet ethics example Facebook fans featured food and social food bloggers food blogging food critic food world food writer foodie Foursquare friends fucking Garten Google Google’s Gordon Ramsay Huffington Post Ina Garten Internet Jamie Oliver journalist Julia Julie Powell kitchen least Mario Batali McDonald’s meal mediasphere menu Moskin Oliver’s OpenTable original percent Pioneer Woman plagiarism potential professional question quoted readers Recipe Search restaurant critic restaurant reviewing sharing social media social networking someone story talk television thanks thing thinking about food tion Tong Tumblr tweet Twitter users virtual writing Yelp Yelpers York YouTube Zagat