Imagine: How Creativity Works

Framsida
Houghton Mifflin Harcourt, 2012 - 279 sidor
1041 Recensioner

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


http://www.jonahlehrer.com/

Så tycker andra - Skriv en recension

Användaromdöme

5 stjärnor
274
4 stjärnor
393
3 stjärnor
232
2 stjärnor
81
1 stjärna
61

LibraryThing Review

Användarrecension  - larryerick - LibraryThing

This book never excited me the way Lehrer's How We Decide did. It rarely was as concise or as powerful or as clear as the earlier book. On occasion, I felt he came to questionable conclusions on ... Läs hela recensionen

LibraryThing Review

Användarrecension  - KamGeb - LibraryThing

Interesting book ways creativity is increased in cities and companies. There were some really interesting point. In addition, there were some interesting tidbits about creativity such as stories about ... Läs hela recensionen

Andra upplagor - Visa alla

Om författaren (2012)

JONAH LEHRER is a contributing editor at Wired and a frequent contributor to The New Yorker. He writes the Head Case column for the Wall Street Journal and regularly appears on WNYC’s Radiolab. His writing has also appeared in Nature, the New York Times Magazine, Scientific American, and Outside. The author of two previous books, Proust Was a Neuroscientist and How We Decide, he graduated from Columbia University and attended Oxford as a Rhodes scholar.

Bibliografisk information