Imagine: How Creativity Works

Houghton Mifflin Harcourt, 2012 - 279 sidor
1046 Recensioner
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"New York Times" best-selling author Jonah Lehrer shows us how we can all learn to be more creative.
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, "Imagine "reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

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LibraryThing Review

Användarrecension  - BrentN - LibraryThing

Alas, due to the author's intellectual dishonesty, I can't tell whether the book's brilliant, well-researched parts are false. Certainly, there is enough of the book that is clearly not well-researched and sensational to frustrate me. Läs hela recensionen

LibraryThing Review

Användarrecension  - rmagahiz - LibraryThing

Maybe he was such a good popularizer (before his fall from grace) that a lot of the anecdotes seem acceptable to the point of obviousness when you read them. Or maybe things have been rearranged and ... Läs hela recensionen

Om författaren (2012)

JONAH LEHRER is a contributing editor atWired and a frequent contributor toThe New Yorker. He writes the Head Case column for the Wall Street Journal and regularly appears on WNYC'sRadiolab. His writing has also appeared inNature, the New York Times Magazine,Scientific American, andOutside. The author of two previous books,Proust Was a Neuroscientist andHow We Decide, he graduated from Columbia University and attended Oxford as a Rhodes scholar.

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