Magic, culture and the new economy

Berg, 8 juli 2005 - 145 sidor
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This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

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Om författaren (2005)

Orvar Löfgren is Professor, Department of European Ethnology, University of Lund, Sweden.

Robert Willim is Researcher in the Department of European Ethnology, University of Lund, Sweden.

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