Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame
This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
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academic algorithms analysis attention economy auction audience Australian authenticity Autoethnography beauty bloggers blog blogshop owners Bollywood brand Camgirls Catarina Migliorini celebrification Celebrity Studies Chapter China commercial concept Crystal Abidin digital influencers discourse discourse analysis emoji Facebook fame labor fans female feminist followers Gender girls global Global North Hanna hashtags hongren identity idols India Bakchod industry Instagram internet celebrity Internet Researchers interviews keyword stuffing keywords lifestyle livestreaming lonelygirl15 mainstream Marwick Media Studies metadata micro microcelebrity culture microcelebrity practices Miley Cyrus musers musical.ly net idols norms online celebrity Pakistani performance popular Primark production Qandeel Baloch Retrieved June Retrieved May 24 scholars self-branding selfies Senft sexual smartphones Snapchat social media platforms social network social network sites specific star technologies television Thai Thailand theory Thussu Tumblr tweet Twitter University Press users videos vlogging Vlogging parlance wanghong websites Weibo women young YouTube Zoella