Managing Service Operations: Design and Implementation

Framsida
SAGE, 18 sep. 2006 - 312 sidor

`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field′ - Naomi Gornick, Honorary Professor, University of Dundee

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory.

Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include:

- Chapter objectives;

- Short cases;

- Student exercises;

- Chapter summaries;

- Further reading section;

- A glossary of key terms.

Från bokens innehåll

Innehåll

Chapter 10 Global supply chain management
171
Chapter 11 Services location and distribution
201
Chapter 12 Managing capacity and variations in demand
218
Chapter 13 Evaluation and performance measurement
235
Chapter 14 Thinking about and managing for The Future
246
Case Study
263
Chapter 15 Trenbrover football club
265
Glossary
284

Chapter 7 Creativity and innovation
104
Chapter 8 Learning from product and service failures
125
Management of Service Operations
141
Chapter 9 Service quality management
143
Bibliography
289
Index
297
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