Focus Groups: A Practical Guide for Applied ResearchSAGE Publications, 14 aug. 2014 - 280 sidor This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” |
Innehåll
2 | |
Determining What Types of People Can Give You | |
Listening to Your Target Audience | |
3 | |
Strategies That Evoke Conversation | |
Listening to the Brain or the Heart | |
Using a Moderating Team | |
Whats Needed During the Group | |
Responding to Participants Questions | |
1 | |
3 | |
Analysis Is Systematic | |
Think About Analysis | |
Analysis With Transcripts | |
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Focus Groups: A Practical Guide for Applied Research Richard A. Krueger Begränsad förhandsgranskning - 2014 |
Focus Groups: A Practical Guide for Applied Research Richard A. Krueger Begränsad förhandsgranskning - 2014 |
Focus Groups: A Practical Guide for Applied Research Richard A. Krueger,Mary Anne Casey Ingen förhandsgranskning - 2014 |