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LibraryThing Review

Användarrecension  - stillatim - LibraryThing

A friend recommended this to me when I was complaining that it's hard to find good books on post-war advertising, and I'm very glad he did. I've no interest at all in Frank's recent populist books ... Läs hela recensionen

LibraryThing Review

Användarrecension  - TLCrawford - LibraryThing

In “The Conquest of the Cool” Frank argues that a new style of consumerism grew out of a change in the style of advertising in the late 1950s. He provides a well-written and well-documented history of ... Läs hela recensionen

Review: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Användarrecension  - Cassandra - Goodreads

I picked this up after reading a mention on a Mad Men post on Pandagon by a reviewer. It's a great look at the changes in advertising during the 60s. The first half focuses on ads of the 50s while the second half looks at the transition to hip, youth culture oriented ads. Läs hela recensionen