Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneCurrency/Doubleday, 1999 - 597 sidor The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
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Sida 43
... Atari , which , not surprisingly , instantly offered him a job . Woz said no , thanks , he was happy at HP , and went back to his calculators . Back in the Valley , Steven Jobs couldn't help but fall under Atari's spell . Soon after ...
... Atari , which , not surprisingly , instantly offered him a job . Woz said no , thanks , he was happy at HP , and went back to his calculators . Back in the Valley , Steven Jobs couldn't help but fall under Atari's spell . Soon after ...
Sida 212
... Atari , both of them offering proprietary game machines and inching their way up- ward . Mattel never quite got there , but Atari made it , and in a big way , with a line of attractive , graphics / game - oriented computers that were as ...
... Atari , both of them offering proprietary game machines and inching their way up- ward . Mattel never quite got there , but Atari made it , and in a big way , with a line of attractive , graphics / game - oriented computers that were as ...
Sida 213
... Atari had the foresight to acquire the home rights to the phenomenal Pac - Man game from the Japanese company Taito Ltd. In the meantime , the company had money to burn . And what better place to burn it than on computers ? They were ...
... Atari had the foresight to acquire the home rights to the phenomenal Pac - Man game from the Japanese company Taito Ltd. In the meantime , the company had money to burn . And what better place to burn it than on computers ? They were ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone Ingen förhandsgranskning - 1999 |
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