Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneCurrency/Doubleday, 1999 - 597 sidor The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
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Sida 113
... Markkula went home and told his wife that he was going to jump into a new start - up . Mrs. Mark- kula , who , like many Valley wives of the era , had been down this road before , made Mike promise not to give the company more than four ...
... Markkula went home and told his wife that he was going to jump into a new start - up . Mrs. Mark- kula , who , like many Valley wives of the era , had been down this road before , made Mike promise not to give the company more than four ...
Sida 116
... Markkula's house in Cupertino - showing that while he didn't like confrontation , he didn't mind controlling the ... Mike Markkula's choosing . But the real commitment Markkula wanted was Wozniak's . Not part - time either . Woz had to ...
... Markkula's house in Cupertino - showing that while he didn't like confrontation , he didn't mind controlling the ... Mike Markkula's choosing . But the real commitment Markkula wanted was Wozniak's . Not part - time either . Woz had to ...
Sida 118
... Mike Markkula , yet the two had an unusual bond . Both had been hired by Fairchild on the same day in September 1967. They had adjoining offices . For a few months Markkula had even worked for the younger Scott . But most amazing of all ...
... Mike Markkula , yet the two had an unusual bond . Both had been hired by Fairchild on the same day in September 1967. They had adjoining offices . For a few months Markkula had even worked for the younger Scott . But most amazing of all ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone Ingen förhandsgranskning - 1999 |
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