Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneCurrency/Doubleday, 1999 - 597 sidor The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
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... already , Fernandez shrewdly asked for a contract . He was Apple's first true employee . Fernandez proved valuable to Apple in those first few weeks in ways the two founders would never know . Owen Whetzel , now a reporter for the San ...
... already , Fernandez shrewdly asked for a contract . He was Apple's first true employee . Fernandez proved valuable to Apple in those first few weeks in ways the two founders would never know . Owen Whetzel , now a reporter for the San ...
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... already 50 percent above the expected opening price . But any early morning speculation that demand had already been sated evaporated as the stock price began to climb . Every company freezes on the day it goes public . And Apple was no ...
... already 50 percent above the expected opening price . But any early morning speculation that demand had already been sated evaporated as the stock price began to climb . Every company freezes on the day it goes public . And Apple was no ...
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... already knew what the numbers for the quarter would be , he had already heard the bad news coming from retailers about the disastrous Christ- mas season — and so now he was trying to do some quick dampening of the expectations raised by ...
... already knew what the numbers for the quarter would be , he had already heard the bad news coming from retailers about the disastrous Christ- mas season — and so now he was trying to do some quick dampening of the expectations raised by ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone Ingen förhandsgranskning - 1999 |
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