Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneCurrency/Doubleday, 1999 - 597 sidor The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
Från bokens innehåll
Resultat 1-3 av 62
Sida 214
... biggest , scariest computer company of them all was preparing to hit Apple head - on . IBM . 6.5 CRUSH In the story of Apple , it is hard to keep from tripping over all the ironies . One of the biggest had to do with Regis McKenna and ...
... biggest , scariest computer company of them all was preparing to hit Apple head - on . IBM . 6.5 CRUSH In the story of Apple , it is hard to keep from tripping over all the ironies . One of the biggest had to do with Regis McKenna and ...
Sida 216
... biggest con- vert to this new worldview was a panicked Motorola . As Davidow would later say : " Had Motorola chosen to remain aloof from our challenge , I think Intel would have been in deep trouble . ” Instead , Motorola , caught off ...
... biggest con- vert to this new worldview was a panicked Motorola . As Davidow would later say : " Had Motorola chosen to remain aloof from our challenge , I think Intel would have been in deep trouble . ” Instead , Motorola , caught off ...
Sida 228
... biggest quarterly losses in modern business history - and the biggest layoff Silicon Valley had ever seen , and would not see again until . . . Apple Computer . By June , a total of 3,000 employees were gone and Atari was on its way to ...
... biggest quarterly losses in modern business history - and the biggest layoff Silicon Valley had ever seen , and would not see again until . . . Apple Computer . By June , a total of 3,000 employees were gone and Atari was on its way to ...
Andra upplagor - Visa alla
Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone Ingen förhandsgranskning - 1999 |
Vanliga ord och fraser
already announced Apple Computer Apple employees Apple II Apple's asked Atari began biggest Bill Gates building called chip clone company's computer industry corporate create Cupertino customers disk drive dream early electronics engineering everything executive fact finally Gassée Gil Amelio going Graziano hardware Homebrew Intel John Sculley knew later layoffs Lisa look machine Macintosh market share Markkula Meanwhile meeting microprocessor Microsoft Mike Markkula Mike Scott million minicomputer months never once operating system Pepsi percent personal computer played PowerBook problem puter Raskin Regis McKenna Sculley's seemed sell Semiconductor Silicon Valley Spindler start-up Stephen Wozniak Steve Jobs Steve Jobs's story strategy success talk tech thing told took turned wanted weeks Woz's Yocam young