Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneCurrency/Doubleday, 1999 - 597 sidor The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
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Sida 241
... corporate world wants , much less sell to it ? The veterans consistently tried to tell the youngsters that Apple had to decide upon an overall business strategy ; that if it wanted to sell to the corporate world it had to bring in ...
... corporate world wants , much less sell to it ? The veterans consistently tried to tell the youngsters that Apple had to decide upon an overall business strategy ; that if it wanted to sell to the corporate world it had to bring in ...
Sida 290
... corporate market better than anyone at Apple did . In fact , so pumped was Sculley when he left the luncheon that on the flight home he drafted an eight - page letter to Jobs outlining just how traditional corporate hierarchies worked ...
... corporate market better than anyone at Apple did . In fact , so pumped was Sculley when he left the luncheon that on the flight home he drafted an eight - page letter to Jobs outlining just how traditional corporate hierarchies worked ...
Sida 306
... corporate sales was Lisa's target market . And Apple understood that market so little that it was going after it with lifestyle ads - precisely the thing to reach those office renegades , while confirming to corporate officers that this ...
... corporate sales was Lisa's target market . And Apple understood that market so little that it was going after it with lifestyle ads - precisely the thing to reach those office renegades , while confirming to corporate officers that this ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone Ingen förhandsgranskning - 1999 |
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