Mass Customization: The New Frontier in Business CompetitionHarvard Business School Press, 1999 - 333 sidor The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in their products and services at desirable prices. |
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Mass Customization: The New Frontier in Business Competition B. Joseph Pine,Joseph Pine,B. Joseph II Pine Ingen förhandsgranskning - 1993 |
Mass Customization: The New Frontier in Business Competition B. Joseph Pine Ingen förhandsgranskning - 1999 |