Understanding Global Strategy

Framsida
Cengage Learning, 2010 - 504 sidor
Segal-Horn and Faulkner's new textbook takes as its starting point strategic management in an international, multinational and global setting. Adopting a strategic rather than a functional orientation, International Strategic Management looks at how to gain and sustain competitive advantage in the international environment. Emphasizing issues such as regional strategies, international competition, culture, learning and issues of co-ordination this comprehensive text also looks at more contemporary topics such as global mergers and acquisitions, networks and virtual corporations, the'new'economy and corporate social responsibility. Supported throughout by excellent pedagogy and cases, and accompanied by a full range of supplementary resources, this text is essential reading for international business strategy courses at all levels

Om författaren (2010)

David Faulkner is an Oxford educated economist, who prior to becoming an academic twenty years ago spent much of his career as a strategic management consultant with McKinsey and Arthur D. Little. He is Professor of Strategy at Royal Holloway, University of London, and Visiting Research Professor at the Open University. Until recently he was a Tutorial Fellow at Christ Church, Oxford and Member of the Governing Body, and an Oxford University Lecturer in Management Studies (Strategic Management). He still teaches management at Exeter College, Oxford and taught the MBA at Warwick Business School. He has been in recent years Deputy Director of the Oxford University Said Business School, Director of the MBA programme for the University, Director of Undergraduate Programme, Chief Examiner for the MBA, Chairman of the Graduate Studies committee, and Chairman of the Faculty of Management. Prior to that he lectured in strategy at both Cambridge and Cranfield. During his academic career, in addition to lecturing, he has focused strongly on research output, and in addition to his doctoral thesis, has published twelve books mainly on co-operative strategy, mergers and acquisitions and international business.

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