Strategy in Transition

Framsida
Richard A. Bettis
John Wiley & Sons, 4 feb. 2009 - 320 sidor
The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.


Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

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Introduction to Strategy in Transition
1
Empirical Tests of Innovativeness in the US Banking Industry
5
An Empirical Study of Global Investment Banking
35
Differentiating the Dominant Logics of Successful and Unsuccessful Firms in Emerging Markets
81
The Implications of Trying to be an Innovator
105
5 The Value of Managerial Learning in RD
132
StructuralCognitive and Relational Dimensions
153
7 Strategic Innovation in Financial Services
175
8 The Role of Organizational Culture in the Corporate Branding Process at Silicon Valley rms
205
Effects of Network Position on Individual Inventive Productivity
223
How Organization Reputation and Employee KnowHow Affect Performance
252
Was Apple Really Betamax Redux?
274
Index
302
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Om författaren (2009)

Richard A. Bettis is Luther H. Hodges Distinguished Professor of Strategic Management in the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Formerly a Product Development Engineer at General Motors, he is a leading academic, a consulting editor of the Academy of Management Review, and a member of the review boards of several leading management journals.

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