Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

Framsida
CRC Press, 27 maj 2004 - 456 sidor
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin

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II CREATING VALUE THROUGH SERVICES AND ECOMMERCE
52
III PLANNING AND IMPLEMENTING A WINNING VALUE PROPOSITION
101
IV DELIVERING LONGTERM SUPERIOR VALUE TO CUSTOMERS
157
A PRIMER AND QUESTIONS FOR ANALYSIS
199
INDEX
357
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