Superior Customer Value in the New Economy: Concepts and Cases, Second EditionCRC Press, 27 maj 2004 - 456 sidor Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin |
Innehåll
II CREATING VALUE THROUGH SERVICES AND ECOMMERCE | 52 |
III PLANNING AND IMPLEMENTING A WINNING VALUE PROPOSITION | 101 |
IV DELIVERING LONGTERM SUPERIOR VALUE TO CUSTOMERS | 157 |
A PRIMER AND QUESTIONS FOR ANALYSIS | 199 |
357 | |
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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition Simon Ang,Alejandro Oliva Begränsad förhandsgranskning - 2004 |
Superior Customer Value in the New Economy: Concepts and Cases, Second Edition Art Weinstein Ingen förhandsgranskning - 2004 |
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