An Introduction to Communication Studies

Framsida
Juta and Company Ltd, 2007 - 341 sidor
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.

Från bokens innehåll

Innehåll

III
1
IV
18
V
37
VI
67
VII
89
IX
115
X
137
XII
139
XIII
160
XIV
192
XV
218
XVI
251
XVII
286
Upphovsrätt

Vanliga ord och fraser

Om författaren (2007)

Sheila Steinberg was an Associate Professor in the Department of Communication Science at the University of South Africa, where she lectured for 14 years. She specialises in communication theory, the teaching and learning of communication and communication skills, and is one of the pioneering local authors in the field.

Bibliografisk information