ALL writing except mere exercise and what the author intends for himself alone is a problem in strategy. The successful author will always regard his writing as a problem of manipulation of material wisely chosen to accomplish an objective against the enemy. The enemy is the reader. He is armed with two terrible weapons, lack of interest and lack of comprehension. Sometimes one weapon is stronger than the other, but a wise author always has an eye for both. The strategic problem is, then, so to choose material, and so to order and express it, that the reader will be forced to become interested, to comprehend, to arrive, in other words, at the point in his feeling and thinking to which the author wishes to lead him. The author's objective is always an effect in the reader's mind. In so far as the author creates this effect he is successful. And the time to consider the effect, to make sure of its accomplishment, is before the pen touches the paper.

Sometimes the author makes a mistake in his planning, as did the composer Handel when he wrote the oratorio of "The Messiah." He placed the "Hallelujah Chorus" at the end of the oratorio. But when, toward the end of the second section, he saw from his place on the stage that the audience was not so enthusiastic as he had expected it to be at that point, he changed his plan, with practical shrewdness rushed to the front and shifted the famous chorus from the end of the third section to the end of the second, and had the satisfaction of seeing the audience so moved that first the King rose, and then, of course, the audience with him. The chorus

has stood at the end of the second part to this day; that is the place for it- it brings about the effect that Handel desired much better there than if it were saved for the end of the oratorio. The oratorio is, in other words, a greater work than it would have been had not the author kept a keen eye for the audience, for the effect, and a willingness to change his plans whenever the gaining of the effect required a change. Just so the writer should constantly scan the horizon of the reader's mind for signs of interest and for shafts of intelligence.

The effect that the writer desires in the reader's mind may be of different natures. In Baedeker's Guide-Book the aim is largely to satisfy the understanding, to meet the reader's desire for compact information. In some of Poe's tales the effect is of horror. Patrick Henry aimed primarily to rouse to vigorous action. Shakespeare wished to shed light upon the great truths of existence, to satisfy the reader's groping curiosity, and also to thrill the reader with pity and terror or with high good humor or the unrestrained laughter of roaring delight.

In so far as the author accomplishes his purpose, in just so far he is successful. When friends complimented Cicero, telling him that he was the greatest orator, he replied somewhat as follows: "Not so, for when I give an oration in the Forum people say, 'How well he speaks!' but when Demosthenes addressed the people they rose and shouted, "Come, let us up and fight the Macedonians!"" If Cicero was correct in his estimate, Demosthenes was the greater orator of that there can be no doubt — for he gained his effect. President Wilson's great war messages had as one of their objects, certainly, the rousing in American hearts of a high thrill to the lofty object for which they fought, the overcoming of might with right. The remarkable success of the messages attests the author's power.

Now the author will accomplish this effect in the reader's

mind only if his writing "takes hold," and it will "take hold" only if it is weighty, that is, only if it bears toward the desired end in every part and in every implication. This is as true in writings that aim at light, frivolous effects as in those that stir the deeper emotions, in writing that aims at the understanding almost alone as in that which strives not only to make clear but to infuse with deathless appeal to the heart. A treatise on the fourth dimension must bear, in every stroke, toward the complete satisfaction of the reader's intellectual curiosity; a comedy must lay down each word in the intention of liberating the silver laughter of humor; a tragedy must leave us in every implication serious, even in its introduction of comical material to heighten the tragic nature of the whole. To make every word bear in the one general direction that is the writer's task. In no other way can he move the reader's mind and heart as he wishes to. An author finds, however, that to gain the desired effect requires skillful manipulation on his part. He confronts a mass of refractory material, often full of contradictions, in which any potential effect seems almost as difficult to discover as the proverbial needle in the well-known haystack. For example, when a historian sits down, one hundred years hence, to the task of explaining the Great War, he will be confronted with an amazing welter of endless facts, tendencies, personal, national, and racial ambitions, enmities, competitions in trade, language, customs, indiscretions of diplomats, inscrutable moves of controlling powers, checks and counter checks, assertion and denial, accusation and assurance of innocence, bribery and plots and spy systems, amateur comment in newspaper and magazine, defenses by people who have retained their poise and other defenses by those whose faculties have been unseated by the awful strain of war and everywhere he will find the endless array of events and detailed facts of organization of civil and military life to mold somehow into a consistent, intelligible whole.

Well may he say that the task is too great for mortal man. Yet somehow the history is to be written, somehow the effect that he wishes is to be gained. Obviously the great prime task is to unify, to bring order out of chaos, to create from formless material a real edifice of thought. Exactly the same task awaits the writer of any kind of literature; in a short theme no less, the first great duty is to find some principle whereby the author can exclude the useless and include what is of value.

The first question to ask is - and it is also the last and the intervening question- "What am I trying to accomplish?" At first thought this question may seem the most obvious, the most elementary, and the least helpful query possible. But upon its being successfully met depends the whole success of the writing, whether of choosing or ordering or proportioning the material, or of expressing the selected ideas. For, since the chief task before the writer is to make his thoughts and his expression drive in one direction, so that the whole composition is simplified in the reader's mind, is unified and given an organic existence, even the choice of words, upon which depends so much of the tone of the composition, is largely settled by the answer to this question of what the author hopes to accomplish.

In Exposition, the explaining the relations among things and ideas, we are commonly told that we must “cover the ground,” must “stick to the subject," must "include whateyer is valuable and reject the rest." But such directions are insufficient. Until I have some touchstone, some applicable standard, I cannot tell whether material is valuable or not. It is as if one were brought into the presence of multifarious building material, - wood both hard and soft, cement and the other ingredients of concrete, bricks, stucco, and steel beams, and terra cotta tiles, — and then were requested to build a house, using whatever of the material might be of value, and removing the rest. The builder would be non

plussed. He cannot build, now with wood, now with stone, and again with tile; if he did, the saying would be all too true, "There's no place like home!" He can do nothing reasonable until he has been informed as to the kind of house desired, until he is given a principle of selection.

Then, if he

has been bidden to make a brick house, he at once knows what his object is, and can then reject whatever does not help him, in the accomplishment. In the same way, if I am asked to write five thousand words about Horticulture, I am at a loss to choose from the history of the science, or the present status, or the still unsolved problems, or the relative advancement in different countries, or the possibility of the pursuit of horticulture as a profession, or the poetic, the imaginative stimulus of working among apple blossoms, or the value to health of working in the open air. Perhaps any one of these divisions of the total subject would require five thousand words; certainly with so limited an amount of material of expression I cannot cover all; and if I choose a bit of each, the result will hopelessly confuse the reader as to the science, for I shall perforce write a series of mere disjuncta membra. I must, then, choose at once some guiding principle of selection that will make clear whether, for instance, the poetic appeal of the science has anything to do with my object. Then, and only then, shall I be able to write an article that will "take hold," that will bear in every part toward some definite goal, that will leave my reader with a well-organized, easily understood piece of writing. Only thus can I escape making a mere enumeration about as sensible as to add potatoes and church steeples and treasurers' reports and feather boas and card parties and library paste in the hope of making an integral whole. This guiding idea, which avoids such selections, may perhaps best be called the "controlling purpose" of the theme or article or book.