Marketing

Framsida
Prentice Hall Canada, 2000 - 621 sidor
0 Recensioner

For courses in Introductory Marketing.

Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clear, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics.

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Introduction to Marketing
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Introduction to Marketing
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Marketing Defined
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