Googled: The End of the World As We Know ItPenguin, 26 okt. 2010 - 432 sidor "The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next. |
Innehåll
Messing with the Magic | 3 |
Starting in a Garage | 27 |
Buzz but Few Dollars 19992000 | 46 |
Prepping the Google Rocket 20012002 | 66 |
Innocence or Arrogance? 20022003 | 94 |
Google Goes Public 2004 | 105 |
The New Evil Empire? 20042005 | 121 |
Chasing the Fox 20052006 | 143 |
Is Old Media Drowning? 2008 | 228 |
Compete or Collaborate? | 242 |
Happy Birthday 20082009 | 262 |
Googled | 281 |
Where Is the Wave Taking Old Media? | 296 |
Where Is the Wave Taking Google? | 322 |
Afterword | 337 |
Business Maxims | 345 |
War on Multiple Fronts 2007 | 169 |
Waking the Government Bear | 186 |
Google Enters Adolescence 20072008 | 199 |
Acknowledgments | 371 |
| 407 | |
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