The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough SuccessMcGraw Hill Professional, 12 okt. 2010 - 256 sidor A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself:
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats. |
Innehåll
1 | |
Principle 1 Do What You Love | 13 |
Principle 2 Put a Dent in the Universe | 43 |
Principle 3 KickStart Your Brain | 79 |
Principle 4 Sell Dreams Not Products | 103 |
Principle 5 Say No to 1000 Things | 135 |
Principle 6 Create Insanely Great Experiences | 173 |
Principle 7 Master the Message | 197 |
One More Thing Dont Let the Bozos Get You Down | 219 |
Notes | 223 |
Index | 235 |
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The Innovation Secrets of Steve Jobs: Insanely Different Principles for ... Carmine Gallo Fragmentarisk förhandsgranskning - 2010 |
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