Springer Science & Business Media, 1 feb. 2008 - 283 sidor
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent for the specification of customized products, and the possibility of optimizing the products according to customer demands.
This book presents an operational procedure for the design of product configuration systems in industrial companies, based on the experience gained from more than 40 product configuration projects in companies providing customer tailored products and services.
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There was a considerable need to move these employees back to their original
departments, where there was a constant ... In other words, the business
processes which are related to identification of the customer's needs, design of a
... products in large runs, are increasingly dropping this principle and adapting
their products to the individual customer. ... with the aim of adapting a product to
suit the customer's needs and of creating the specifications which should form the
For this type of company, the challenge – as for companies engaged in one-off a
kind production – is to focus on the customer-oriented business processes
concerned with analysing the customer's needs, the creation/adaptation of a
The task in this specification process consists in identifying the customer's needs,
and then finding the product which best ... and to focus on the positioning of the
dividing line between the specifications which are worked out for each customer
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