Springer Science & Business Media, 1 feb. 2008 - 283 sidor
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent for the specification of customized products, and the possibility of optimizing the products according to customer demands.
This book presents an operational procedure for the design of product configuration systems in industrial companies, based on the experience gained from more than 40 product configuration projects in companies providing customer tailored products and services.
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Many companies are currently experiencing increasing demands from their
customers for the delivery of customized products that have almost the same
delivery time, price and quality as mass-produced products. One way this
development is ...
... examples exist of how companies in practice develop their business models
based on the principles of mass customization. ... that include sales, product
design, and development of manufacturing specifications for customized
In the specification processes in the order chain, the day-to-day specification of
customized products and the development of the production specifications etc.
are carried out, after which it is possible to perform planning, purchasing, ...
Customization [Pine, 1993; Tseng & Piller, 2003; Forza and Salvador, 2007],
which states that mass production companies, which have previously produced
and sold identical products in large runs, are increasingly dropping this principle
ufacture customized products in small series. Doors Inc., which was described in
the introduction, is an example of such a company. For this type of company, the
challenge – as for companies engaged in one-off a kind production – is to focus ...
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