Springer Science & Business Media, 1 feb. 2008 - 283 sidor
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent for the specification of customized products, and the possibility of optimizing the products according to customer demands.
This book presents an operational procedure for the design of product configuration systems in industrial companies, based on the experience gained from more than 40 product configuration projects in companies providing customer tailored products and services.
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One way this development is described is by the concept of mass customization –
a production form in which customized products are delivered which exploit the
advantages of mass production. Using the principles of mass customization ...
Of course, many different examples exist of how companies in practice develop
their business models based on the principles of mass customization. The central
element in such a business model, and the element that is new for most ...
In the specification processes in the order chain, the day-to-day specification of
customized products and the ... This tendency is expressed in the concept of
Mass Customization [Pine, 1993; Tseng & Piller, 2003; Forza and Salvador,.
For the mass production company moving towards mass customization,
adaptation of a product so it fulfils the customer's needs is a new activity that
arises. Thus, in this case, it is a question of developing completely new business
[Forza & Salvador, 2007]: Forza Cipriano and Salvador Fabrizio; Product
Information Management for Mass Customization, Palgrave Macmillan, 2007.
ISBN 0-230-00682-5. [Hansen, 2003]: Hansen Benjamin Loer; Development of
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