The Diffusion of Innovations: An Assessment

adoption decisions adoption perspective analysis analyzing application approach assumptions behavior Bela Gold Brown characteristics communications conceptual concern context critical decision-making degree of re-invention dependent variable determinants diffusion agency Diffusion of Innovations diffusion process diffusion research diffusion strategy discussion Downs and Mohr economic Education Administration Quarterly effects evaluation Everett Rogers example factors family planning Federal firms GBF/DIME Gold identify IEEE Transactions impact implementation important improvements individual industry infrastructure perspective innovation diffusion innovation process innovation research inputs Institute interaction invention involved Kranzberg major market and infrastructure measure Melvin Kranzberg Nathan Rosenberg National Northwestern University Ohio State University organizational innovation organizations paper patterns Pellegrin potential adopters problems process model process theory public policy public sector R&D Management literature relevant Rogers role Rubenstein specific structure techniques technological diffusion technological innovations tion traditional Transactions on Engineering University users utilization variables variance theory