Diffusion of InnovationsTraditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
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Innehåll
Traditions of Research on Diffusion | 21 |
Culture Norms and Diffusion | 57 |
The Adoption Process | 76 |
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Acceptance adopter categories adoption process Agricultural American analysis approach average awareness basis Beal behavior Bulletin cent change agents chapter characteristics Coleman completed corn cosmopolite cultural decision determine developed Deviation diffusion diffusion of innovations direct distribution drug earlier adopters early economic effect evaluation evidence example Extension fact Factors farm Farm Practices farmers Figure findings five followers greater Gross hybrid seed ideas important indicate individual industrial influence information sources innovation interaction Iowa Katz laggards later adopters less majority measure method Michigan normal norms Ohio opinion leaders opinion leadership peers perceived period prediction present probably profitability Public rate of adoption relationship relatively reported respondents Rogers Rural Sociology scale scores secure similar social system stage status studies suggested theory Thesis tion traditional trial types United University utilized values variables Wilkening
Hänvisningar till den här boken
Job Creation and Destruction Steven J. Davis,John C. Haltiwanger,Scott Schuh Ingen förhandsgranskning - 1998 |
Bibliografisk information
| Titel | Diffusion of Innovations |
| Författare | Everett M. Rogers |
| Utgivare | Free Press of Glencoe, 1962 |
| ISBN | 0598411046, 9780598411044 |
| Längd | 367 sidor |
| Exportera citat | BiBTeX EndNote RefMan |