Slutsåld
Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.
Prologue . . . . . . . . . . . . . . . . . . . . . . . . xi
1 Why Seductive Interactions? . . . . . . . . . . . . . . . . . .1
LinkedIn and Profile Completeness . . . . . . . . . . . . . . . . . 2
Why seduction?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
The iLike story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Beyond usability . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Its all about experiences . . . . . . . . . . . . . . . . . . . . . . 11
SECTION ONE
Aesthetics, Beauty, and Behavior
2 Why Aesthetics? . . . . . . . . . . . . . . . . . . . . . . . . .17
Whats the connection? . . . . . . . . . . . . . . . . . . . . . . . 18
Why aesthetics? . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
3 Are You Easily Understood? . . . . . . . . . . . . . . . . . .19
Gestalt Psychology and a drinking game . . . . . . . . . . . . . 20
4 Are You Attractive? . . . . . . . . . . . . . . . . . . . . . . .25
You remind me of . . . . . . . . . . . . . . . . . . . . . . . . . 26
Can you trust me on this?. . . . . . . . . . . . . . . . . . . . . . 27
Perceptions of time . . . . . . . . . . . . . . . . . . . . . . . . . 29
Put it all together. . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Attractive things work better . . . . . . . . . . . . . . . . . . . 30
Stitching it all together . . . . . . . . . . . . . . . . . . . . . . . 32
5 Who Do You Remind People Of? . . . . . . . . . . . . . . .35
Aesthetics, associations, and Apple . . . . . . . . . . . . . . . . 36
Advertising and coded iconic messages . . . . . . . . . . . . . . 37
Positive and Negative associations . . . . . . . . . . . . . . . . 38
Language and associations . . . . . . . . . . . . . . . . . . . . . 38
Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
6 When Aesthetics Arent Attractive . . . . . . . . . . . . .43
Curious implication 1: The good, the bad, and the ugly. . . . . 43
Curious implication 2: When utility is beautiful. . . . . . . . . 44
Curious implication 3: Context and character . . . . . . . . . . 45